Paid social

Facebook and Instagram advertising

Facebook and Instagram ads planned around enquiries and sales: audience targeting, creatives, lead forms, retargeting and honest monthly reporting.

Most of your customers open Facebook, Instagram or both every day. Meta ads let you reach them by location, age, interests and behaviour, even before they start searching for what you sell. We plan, create and manage Facebook and Instagram campaigns for Kerala businesses, and judge them by enquiries, bookings and sales rather than likes.

What can Facebook and Instagram ads do for a business?

  • Reach new local customers: show ads only in your district, town or a radius around your shop.
  • Collect enquiries: lead forms let people enquire without leaving the app.
  • Start conversations: click-to-WhatsApp and Messenger ads open a chat with your team.
  • Sell products: catalogue and shopping ads for online stores. See e-commerce marketing.
  • Bring people back: retargeting reaches website visitors and video viewers who didn’t act the first time.

What our Meta ads management includes

  1. Business Manager, ad account and pixel or Conversions API set-up in your name.
  2. Audience plan: location, interests, lookalikes and retargeting lists.
  3. Creatives: images, carousels and short videos or reels designed for each placement.
  4. Campaign build with clear objectives and budgets.
  5. Weekly optimisation of audiences, creatives and budget.
  6. Monthly report: spend, results, cost per result and what comes next.

Facebook ads or Google Ads?

Google Ads reaches people who are already searching; Meta ads create demand among people who aren’t searching yet. Urgent services usually start on Google, while visual products, offers, events and admissions often do better on Instagram and Facebook. Many businesses use both. See PPC advertising for the full picture, or our Google Ads vs Facebook ads guide.

Frequently asked questions

How much should I spend on Facebook ads?

Start with a test budget large enough to learn which audience and creative work, then increase spend on what brings enquiries at a cost you are happy with. We suggest a starting budget after looking at your goal and area.

Do Facebook ads also show on Instagram?

Yes. Both are run from Meta Ads Manager, and campaigns can show on Facebook, Instagram, Messenger and partner apps, or only on the placements you choose.

Can I run ads in Malayalam?

Yes. Ads can be written in Malayalam, English or both, and targeted by language and location.

Why are my Facebook ads getting clicks but no enquiries?

Common causes are the wrong campaign objective, a broad audience, a slow or unclear landing page, or missing conversion tracking so Meta optimises for clicks instead of enquiries. An account review usually finds the cause.

Who owns the ad account?

You do. The ad account, pixel and pages stay in your business’s name and you keep full access.

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