Grow

PPC advertising services

Pay-per-click advertising on Google, Meta and YouTube, managed for cost per lead, not clicks. Tracking set up first, weekly optimisation, monthly reports.

Get a free quote Call +91 92888 88850

Pay-per-click advertising puts your business at the top of Google, in Instagram feeds or before YouTube videos, and you pay only when someone clicks. It is the fastest way to get enquiries, and the fastest way to waste money if the campaign is set up badly. We manage PPC campaigns around one number: what it costs you to win a real enquiry or sale.

What is PPC advertising?

PPC (pay-per-click) is online advertising where you pay each time someone clicks your ad. The most common platforms are Google Ads (search, shopping, display and YouTube) and Meta Ads (Facebook and Instagram). You control the budget, the audience, the locations and the times your ads run.

PPC platforms we manage

How we manage your PPC campaigns

  1. Tracking first: conversion tracking for forms, calls and WhatsApp before ads go live.
  2. Keyword and audience research: what buyers search for, which searches to exclude and which districts or cities to target.
  3. Ads and landing pages: ad copy that matches the search, sent to a page built to convert. See landing pages.
  4. Budget control: daily limits, schedules and bids set to your target cost per lead.
  5. Weekly optimisation: removing wasted searches, testing ads and moving budget to what works.
  6. Monthly reporting: spend, leads, cost per lead and lead quality, in plain language.

Why PPC campaigns waste money, and how we prevent it

Common problemWhat we do instead
Ads shown for irrelevant searchesTight keyword match types and a growing negative keyword list
Traffic sent to the home pageA matching landing page for each campaign
No conversion trackingForms, calls and WhatsApp clicks tracked before launch
Ads running all over IndiaLocation targeting set to where you can actually serve customers
Judging success by clicksJudging success by cost per qualified enquiry

Frequently asked questions

How much should I spend on PPC ads?

There is no fixed minimum, but the budget needs to be large enough to get meaningful data in your market. We estimate a starting budget from your keywords, location and target cost per lead, then adjust based on results.

How quickly do PPC ads bring results?

Ads can start bringing clicks and enquiries within days of approval. The first few weeks are used to learn and optimise, so cost per lead usually improves over the first months.

Is your management fee separate from the ad spend?

Yes. Ad spend is paid directly to Google or Meta from your own account. Our fee covers set-up, management, optimisation and reporting.

Which is better: Google Ads or Facebook ads?

Google Ads captures people already searching for your service, so it usually suits urgent or high-intent needs. Facebook and Instagram ads create demand among people who are not searching yet. Many businesses use both.

Can I target ads to specific districts in Kerala?

Yes. Both Google and Meta let you target by district, city, pin code area or a radius around a location, so your budget is spent only where you can serve customers.

WhatsApp